“Go Do Good” Public Service Announcement

Client:

Chicago Loop Alliance

Objective:

To create a public service announcement to be utilized to garner interest in the Go Do Good initiative.  The theme of the campaign was based on the Chicago Loop Alliance commissioned “GO DO GOOD” art installation, a bold six-story mural by Midwest based, internationally-acclaimed contemporary artist, Kay Rosen. A GOOD deeds barometer was used as a tracking device between Madison and Washington on State Street to measure our progress. Each GOOD deed would help fill the barometer.

Deliverable:

A 30-second PSA was produced and directed by Testarossa Entertainment. Celebrity participates include:

• Rahm Emanuel (Mayor of the City of Chicago)
• Joe Mantegna (Actor, Criminal Minds)
• Bill Rancic (Host and Best Selling Author)
• Ozzie Guillen (Chicago White Sox)
• Israel Idonije (Chicago Bears), Matt Garza and Starlin Castro (Chicago Cubs)
• Niklas Hjalmarsson (Chicago Blackhawks)
• Mancow (Radio Personality)
• Billy Dec (Restaurant/Nightclub Owner and TV Personality)
• Rashied Davis (former Chicago Bear, current Detroit Lion),
• Fabrice Calmels and Victora Jaiani (Lead Dancers, Joffrey Ballet)
• Julian on the Radio (B96, Radio Personality) and of course
• Benny the Bull (Chicago Bulls Mascot)